Tracking & Measurement
You can only improve what you measure.
Across your entire funnel and every channel, there are a million metrics you could dig into. The problem: no single metric can tell you everything you need to know.
Fountain take a more holistic approach to tracking and measurement: full-funnel analysis turned into something genuinely useful and actionable. We understand that only complete data, not cherry-picked metrics, can inform strategically valuable decisions.
It’s the comprehensive insight you need to uncover and exploit opportunities, measure their impact and maximise your growth.
Underpin your decisions with great data.
With holistic tracking, it’s easier to see where people fall out of your funnel and make constant, consistent improvements.
Precise data helps you focus your energy and spend where it will really deliver a significant return on investment.
Establishing what’s working is just as important as finding the places where your marketing falls short.
Data done right.
The notion of being data-driven is a marketing dream, removing the uncertainty from new ideas and big campaigns. But data is only meaningful if it’s treated in its proper context and at proper scale. If not, decisions are made based on a fundamentally incomplete picture.
That’s why we don’t just report on click-through rates and our own performance. We immerse ourselves in as much of your data as we can, from lead quality to lifetime value and profit. So you can understand how every part of the funnel works together and use digital to help your salespeople close and your business thrive.
Meaning, not metrics.
Measuring and tracking your digital marketing is our job, not yours. So we go beyond sharing a few facts and figures to turn our analytics into practical, strategic information.
When we talk about campaigns, we lead with simplicity: is it on target, off target or ahead of target? The answer is the product of great tracking and precise measurement but, ultimately, we know there’s only one number that really matters: profit.
Optimisation is prioritisation.
See how we use 80/20 analysis to deliver explosive growth.